UGG origin

UGG origin
“UGG” itself is not a brand concept, but the Australian sheepskin boots collectively, its origin can be traced back to 1920, Australia’s co-military pilots to produce this kind of shoes used to wrap the feet of heating, the local people called UGG BOOTS.
According to legend, the Australian Air Force pilots Jack and lovers Dace, in the brutal war every day facing the parting and death. Miss Dace is unbearable that the cold weather on Jack’s feet erosion. Whenever he returns to the floor, she will use both hands to rub Jack stiff swelling of the foot, knead a heartache a point. Once, Jack was going to carry out an emergency task, and Dace watched as his wife dragged his shivering legs up the plane, and she no longer ignored the lady’s modesty, ripped off her sheepskin hat and coat, kneeling at the foot of Jack, Wrapped his feet, and tied tightly with a shoelace. Jack so wearing this pair of ugly ugg, kiss and love, set foot on the journey. Fighting is very tragic, Jack’s heart is very warm, with love, he is very brave, and finally triumphant return. He still stepped on the shiny boots, and Dace hugged anxiously for a long time. After the war, Australians like this kind of insulation and wrapping both the sheepskin boots, they improve the process and processing production, and sometimes swept the whole of Australia. At first, people called this thick boots “uglyboots”, meaning ugly shoes; later, Australians began to nickname it “UGG”, but no registered trademark. This is so far the world is respected – UGG story!
In 1978, the Americans first registered UGG AUSTRILIA trademark. Subsequently, between the United States and Australia triggered a long lasting UGG trademark dispute.
A brand overview
LL UGG is Australia Special Group PTY LTD (Australian specialty chain chain) under the footwear brand, with high quality selection in Australia to establish a luxurious and comfortable brand reputation, the use of high standards of shoe-making process, hand-made, innovative design Style, become Australia’s well-known sheepskin footwear brand.
Brand story
Australians with the United States trademark dispute has not been resolved, so many Australians UGG feelings have been hurt. Like all Australians, Mr. Jason, founder of the Australian Group, admired the love story in UGG and the kind of pursuit of freedom, the liberation of human life attitude and UGG shoes bring great comfort luxury enjoyment.
Jason childhood living in Australia for the hometown of UGG shoes can be described as obsessed, in his memory, UGG is not just brand shoes so simple, more like an integral part of Australian culture. Unlike other brands of shoes as delicate, but there is no other brand of free and easy and luxury. Simple style, but it is the perfect fusion of all Australians and nature. To give Australians a desire for freedom, thinking about human nature, and expectations of love.
Surprisingly, Mr. Jason and his wife Lilian Wang both tied with the UGG brand. Mr. Jason’s wife is an Australian overseas Chinese, not like the local Australians like UGG this brand a soft spot. Until once, invited to go to watch a friend held 2016 large fashion show, see models with their feet to UGG for the prototype design of a single product, suddenly had an interest. Jason found that the Asian girl sitting next to him was very attentive, surprised to see her when she was serious rather than relaxed, and talked with him at the intermission time. Jason told her about UGG’s past life. Lilian Wang admitted that the wonderful love story for a soft spot, looking forward to the future with their loved ones to create a UGG brand, to commemorate their great love. Two hit it off, from the beginning to work together with a total of good life.